Capture More Jobs in a Complex Market

Case Study: Oilfield Services

Project Highlights

Focused leadership in a turbulent market for fast decision-making

Identified the key factors and solutions for missed jobs and poor utilization

Re-defined N.A. Land organization to improve customer focus

Established optimal footprint for maintenance operations

wireline truck

Major Processes Disected


Geographic Regions Defined


Data Points Crunched

13000 Hrs.

More Asset Availability


Top Line Growth

Get Revenue Up and Costs Down

This oilfield services provider was under significant pressure to improve both top line growth and bottom-line results – all while a turbulent North America Land market was forcing daily reconsiderations of business models to make the numbers.

The work consisted of multiple connected work streams:

  • Deep analysis and modeling of job acquisition data for understanding of job loss and asset utilization across a broad and diverse geography.
  • Process mapping and opportunity identification in a workshop format to understand existing cost drivers and barriers to performance.
  • Assessment of existing asset turn-around performance using Kaufman Global’s Rapid Performance Evaluation.

The results from this work led to a complete re-vamp of the organizational structure to allow for better customer focus on the ground. In addition, the analysis led to a breakthrough understanding of how to improve asset utilization on both technical jobs with longer planning horizons and fast-turn call outs.

“The Kaufman Global analysis and system modeling, combined with in-depth process understanding, gives us a clear path forward to grow revenue and reduce costs in a highly competitive market.”

Operations Support Manager

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